ARTICLE: The Needed Shift to Altruistic Social Values - by Rav Michael Laitman, PhD
In this article, Rav Michael Laitman, PhD describes altruism as Nature's law, and that it is advantageous for humanity to reach this attitude in its relationships. Laitman goes onto state that the advantage of realizing altruistic relationships is that by doing so, humanity will elevate to a new level of existence, one that is in equivalent in form with Nature.
Until then, Laitman states that all that humanity needs is to increase the social appreciation of altruism, and revoke the prizes given for egoistic goals. In other words, rather than focusing, say, on one's special swimming, acting or professional skills, one is instead only evaluated according to one's contribution to society.
Since the majority of prizes given in society are for individual excellence, we have preparations for this shift in attitude, and it only requires our active part to increase the recognition of its importance.
Related Video: Rav Laitman introduced this message at the 3rd World Wisdom Council forum in November, 2004. Click this link to view the speech he made (6 min).